Mercedes EQ

Immersion </> driving

In recent collaboration work between HERE and Daimler, we explored innovative use cases, where location data could go beyond utility, and assist with contextual and immersive experiences.

The result of the collaboration was visible on the Mercedes


Automotive Innovation

Automotive innovation pace is escalating. Car OEMs are finding the new competitive space as the new greenfield for service innovation, personalisation and context-relevant content consumption. Google, Tesla, Uber and other giants are racing and setting the pace and