Nokia - Location-Based Commerce & Services

Overview

Expanded maps and location-based commerce after Gate5 acquisition, creating new revenue streams and launching mobile payments service later spun off as independent business.

Post-Gate5 acquisition, expanded Nokia's offering in maps and location-based commerce, creating significant new revenue streams and improving gross margins for services business unit. Launched innovative mobile incentive and payments PoS service enriched with location-based targeting, pioneering mobile commerce concepts that were ahead of their time. Service's success led Nokia to spin it off as independent business. Helped establish Nokia's position in location services that eventually became HERE Technologies. Work laid foundation for connecting physical locations with digital commerce and services.