Case study According to the 2019 OECD Study Global Trade in Fakes : a Worring Threat the volume of international trade in counterfeit and pirated products amounted to as much as USD 464 billion in that year, or 2.5% of world trade. The Sneaker market is at the top of the Fashion segment, followed by…
Category: Brand Experience
Transparency and Rating Standards
Case study During 2017, in the high days of ICOs and the capital raise rush, I designed and created an index rating solution (under Blue-Swan.io, now focused on DeFi). The core idea was combining quantitative and qualitative methodology to rate digital assets (blockchain tokens, cryptocurrencies). The underlying hypothesis was to gather structured relationship data from…
Digitalizing Skincare
Context We started Kozhya with a purpose to improve Skincare and expand a large product portfolio quickly, personalizing user experience and enabling well-proven AI classification and data driven optimization to assist large and niche cosmetic brands reach their customers with higher value proposition. Globally, over 1.9 billion people suffer from skin conditions from severe concern…
Immersive driving with Mercedes EQ
Led collaboration with Daimler, introducing new use cases for immersive maps which enhanced both companies’ press coverage and reputation in electrical vehicle space. Invented a new cinematic destination preview to be used in autonomous vehicles and large touch screens relevant in upcoming products.